An ever-evolving technology, state-of-the-art infrastructure and an always advancing internet do not necessarily mean individuals and businesses wouldn’t draw flak over pettiest of petty issues. It is perhaps the kind of conclusion which can be safely drawn after how the first two decades of the twenty-first century have turned out.

How inappropriate will it be if the current age were named the ‘Age of Resistance’? Much debate and deliberation are required to answer such a question. Meanwhile, there are some equally serious questions which require rather immediate answers. Is it healthy to catch flak from the audiences? Does the offence, absolutely unintended, taken by the audiences hurt business? Are brands supposed to take the audiences’ hurt seriously? A number of questions can and must be formulated.

Answers are still sought for questions that have been formulated and questions that are still to be formulated. However individuals, brands and other stakeholders of the branding industry can devise their own ways of branding or marketing in the ‘Age of Resistance’.

It will not be appropriate to suggest what might be done without suggesting how it might be done. Here is how to make ‘good brands’ in this precarious age.

Why branding is important for startups, individuals and other businesses?

It is necessary to remember why branding is important for businesses and individual influencers in the first place. Once the significance of branding is clear, the stakeholders of the industry must realize how essential it is to keep going with their branding exercises despite the flak being drawn.

One must not keep from responsibly promoting what one supports!

How to make use of the branding tools?

With a lot of branding tools being available, it is necessary to craft branding/marketing strategies which involve their responsible and fine use. This ensures that the sentences, visuals, videos and campaigns so created are effective. Primary idea should be to keep the campaign simple and responsible.
Content writing should be done such that the message is plain and clear with very little scope for confusion. On an overly noisy internet, there’s only so much people can cooperate with individuals and brands.

Content writing should be done such that the message is plain and clear with very little scope for confusion. On an overly noisy internet, there’s only so much people can cooperate with individuals and brands.

Website is often the first place where audiences get to interact with brands. Honest claims and easy navigations are some of the things which are admired by users.

Visuals and videos must be created with creative responsibility. There shouldn’t be any deliberate attempts to take an unreasonable jibe at anyone. Moreover the ideas and thoughts behind it must be made apparently clear.

What makes a ‘good brand’ despite the current scenario?

‘Good brands’ are made with care and responsibility. While capital isn’t their only ideology, it isn’t their ultimate goal either. They conduct branding exercises ethically and ensure that their branding campaigns are not deemed unwanted by the audiences.
Besides reaching the audiences with audience’s will, good brands don’t nag people with their sales pitch. Moreover, they make no deliberate attempt to offend the audiences for negative publicity!